On the morning of the 24th, the Guangzhou Municipal Information Office held a sharing and exchange activity on "Creative Design, Make the Times Better". China Foreign Trade Center, the design team of the Beijing Winter Olympics mascot "Bingdundun", World Wide Web, Guangzhou Metro Group, Xinhua News Agency Guangdong Branch, Yongsheng Animation, Guangdong Original Power Culture Communication Co., Ltd., Guangdong University of Foreign Studies , to share the design concept, creative process, talent team building, and landing communication experience of Guangzhou's mascot, animation and other IP images.

Xu Bing, deputy director of China Foreign Trade Center and spokesperson of the Canton Fair, communicated and shared the creative design of the Canton Fair mascot. He said that the Olympic Games connects the world through sports, and the Canton Fair connects the world through trade.

Xu Bing introduced that the 2021 Canton Fair will use bees as a creative prototype and launch its own mascots "Haobao, Haoni", whose English name is "Bee & Honey". The image of the bee is loyal, hard-working, united and dedicated, which has a very high degree of international recognition, which perfectly corresponds to the function, positioning, role and contribution of the Canton Fair, and can vividly reflect the "loyalty to the mission, the courage to open up, perseverance, reform and innovation". The spirit of the Canton Fair reflects my country's role as a major country in actively promoting the development of an open world economy and building a community with a shared future for mankind, providing new opportunities for the world with China's new development. In addition, the LOGO of the Canton Fair, Baoxianghua, can be well connected with bees and echo each other.